Getting that New Customer
You do not need a large marketing budget to attract new customers. There are low cost and in some cases free ways to market your business.
Here are a number of ways to help you get that customer.
1. Influence Existing Customers
If your existing customers do not love what you are doing, then you have a hill to climb finding those new customers. So do that little extra for those customers you have go beyond the normal standards. Get the customers talking about you to other people, hire people who think like you that do that little extra for the customer.
Here are a few ideas
• Give coupons or discounts for that loyal customer
• Ask them to review their experience turn it into a competition
• Phone or email the customer to say thank you
• Carry their bags to the car
• Smile and open and close the door
These little things get people talking about you
2. Understand Your Business First:
What do you do and how does it serve your customer? What is your (UVP), Unique Value Proposition? How do you serve your customers and solve their problems?
3. Give Something Away
We know what you’re thinking: Give something away FOR FREE?!
Well, nothing attracts consumers like a freebie. Whether it’s a free trial of your product or service, , or something else creative, offer people something for free and they’ll be banging down your door. Remember, your products and services are awesome. You just need to get people trying it.
If this piece of marketing advice sounds likes something you’ve heard before, there’s a good reason: It works. Join your local chamber, your industry association. When you go, ask the people you meet what leads they’re looking for–and really listen to what they have to say. They’ll repay you in kind.
5. Position yourself as the answer
Give potential customers who you come in contact with a good reason to try your services, which is one of the main steps in them becoming a loyal customer. Make your business and service the answer to their question. This ensures that you have an in depth understanding of their problem they are looking to solve.
6. Follow up
After all your effort to get the customer and bring in the new business always do the follow up. This will ensure that the customer will stay with you and come back. So many opportunities are wasted because businesses do not follow up. Doing this will help your business grow.