PUSH NOTIFICATION USAGE
Terry Young August 2016
Basically, a push notification is a notification or alert you obtain from an app that’s installed on your mobile device. Fittingly named, these notifications are pushed out to all users of the app who have registered on the app to receive notifications.
To offer the most significant push notifications, it is essential to fully incorporate push notifications as part of your general direct marketing strategy.
One of the most winning uses of push notifications is to promote dormant users to re-engage with your app. Unlike an email or a text message, push notifications come from the apps that the user has chosen to download. This means notifications come from the apps that you have purposely chosen to communicate with. This is the app you have most engaged with when you are looking for information on your local town or towns you are going into. For this reason, push notifications are some of the most read messages out there.
According to Responsys (2014 Infographic) consumers say that push notifications are valuable to them.
Data from localytics ( Loyaltics 2016) shows that push notifications are well received by 50% of users. There are a lot of users who find push notification an annoyance.
A Salesforce report from 2014 stated that 52% of consumers opt for push notifications because of coupons and deals.
Also during my research I discovered that 6 out of 10 consumers have downloaded a business app, as they find it a more handy way to access information. Of those who used the business app over 90% said they found it very useful.
Examples of notification topics include:
• Special offers
• Weather alerts
But remember: don’t overdo it. Consumers count on push notifications to contain the most relevant, engaging information. By unnecessarily increasing your rate of recurrence or diluting your notification with too much clutter and irrelevant content, you may cause the client to not read the notification or even using your app.
Push notifications are an extremely successful way for you to correspond with and connect with your end user, perhaps more so than with any other marketing channel. But keep in mind, you are sending these push notifications to clients who have downloaded your app and want more information about certain items within your app. So beware what you send and how often, they can uninstall as quickly as they installed.