Case Studies -Melton Mowbray- Tourism

With the Melton Mowbray App you’ll easily find your way around this quintessentially English market town, discovering quirky shops and unique events in the Borough’s vibrant town centre.
Melton Mowbray has been built on a strong tradition of farming and hunting, and has become famous for its Pork Pies and Stilton cheese. The town is home to the Melton Mowbray Food and Drink Festival, the Great British Pie Awards and the largest artisan cheese fair in the country. It is no wonder that Melton Mowbray is known as the ‘Rural Capital of Food’! Whether visiting the bustling Melton Mowbray Market, looking for family adventures in Twin Lakes Theme Park or retreating to the stunning Belvoir Castle and it’s beautiful gardens – Melton Mowbray has something to offer everyone

Challenge
Current changes in tourism are beginning to shape a significant new future for the tourism industry, with this in mind Melton BID gave Townapps the challenge to update the app and to highlight the What’s On and What to do in Melton Mowbray part of the app. With opportunity to insert trails at a later stage. The app had to be user friendly and bring out all that is good in Melton Mowbray. Within the app Melton BID want to show all the parking available within the town with costs and if there was parking available within that site.
Solution
With the update of the app showing all the events plan for Melton Mowbray for the upcoming year and the facility of a desktop application to insert more details at anytime. With details of all what to do and again Melton BID can insert more details through the CMS, The parking challenge was resolved with the a parking feature coming from Parkopedia which shows all parking within the town with prices and a traffic light system showing if there was spaces available. Green for spaces, Amber for nearly full and Red to state that the car park was full. With a 7% increase of users since the launch of the new app in March.