Mobile Channels to increase Footfall
A great report on how mobile present can increase sales and footfall within your business by the Guardian newspaper.
The mobile Internet is no longer restricted to those who can afford £500 handsets. It is, instead, a worldwide
phenomenon, propelled both by lower-cost smartphones, and by data-enabled “feature phones” which can cost as
little as £50.
In the first decade of the 21st century, basic mobile telephony boomed, with average penetration rates in
developing economies jumping from 7.9% in 2001 to 70.1% in 2010 (ITU, 2011a). The second act of the story may
be upon us, with mobile Internet—and particularly mobile broadband—beginning to travel a similar path. While it
is still unclear whether mobile Internet will become quite as pervasive as the basic mobile handset, it is already the case that users are adopting mobile Internet in environments and communities where PCs remain expensive and
scarce. The world’s next wave of Internet users is increasingly likely to have its first and primary Internet
experience on a mobile phone (Morgan Stanley Research, 2009).
As you can read in the report having a presence within the mobile world can and will increase footfall to your business, which can lead to sales.